AR/VR/MR

Colruyt

VR experiences we made for Colruyt: the Spar experience and the Meatland experience. Colruyt is a family company grown from a small company into a whole family of companies: Colruyt Group. They offer numerous retail chains, own brands and activities, and they’re flourishing in three countries.

AR/VR/MR

What they needed

Challenge

The marketing team of Colruyt had 2 issues to be resolved. They wanted to show the possibilities of shopping in VR to their board. Next to that, they needed a fun way of showing students what it’s like to work in the different kind of Colruyt butchers.

How we did it

Solution

We created a VR experience for Colruyt’s fair ‘Meatland’. In this experience, young graduates can learn how it’s like to work in a butchery at Colruyt (they have 3 different types). This experience was used at the fair ‘Meatland’ and was a great success. Through gamification students could see for themselves how it is to work in Colruyt’s butchery.

The marketing team of Colruyt wanted to show the possibilities of shopping in VR to their board, so we created this VR experience that made it possible to virtually walk through a supermarket and actually shop! This experience was solely created for research purposes of the Colruyt Group.

Meatland VR experience

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Spar VR experience