janssen pharma
What they needed


How do you explain the effects of a complex drug in the body to stakeholders? That was the big question for Janssen Pharmaceutica.

janssen pharmaceutica
How we did it


With virtual reality! On behalf of Janssen Biotech we created an impressive VR experience for a new drug against blood cancer. Thanks to the scientifically correct explanatory visuals, doctors, professors and specialists now understand the ins & outs of this medication in just a few minutes, from the unique mechanism of action to the way it interferes with the body.

VR experience (short take-out)



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