What they needed
Challenge
Due to COVID-19 the AUTOSALON 2021 was cancelled and couldn’t take place. Quite a drama for ŠKODA and it’s dealers as it delivers a huge amount of hot leads.
Together with DDMC we were asked to come up with a concept that delivered the same WOW-experience while generating as much leads as an online Autosalon.
Contrary to the horizontal digital showrooms of other car brands, we created a virtual scrolling Tower.
This was the best decision and experience we learned afterwards as the Tower experience contributed to the best Autosalon results ever and all of this for an extensive smaller budget!
ŠKODA Belgium was elected as worldwide WINNER of the Innovation Award by ŠKODA international during the Importer Of The Year elections.