In these sectors, a 3D configurator boosts your revenue

It is great that customers can order a sofa in any RAL color imaginable. But producing every one of those sofas just to display them in a webshop? That makes no sense. With 3D configuration, your sofa changes color, legs or upholstery with a single click. The same applies to kitchens, bathrooms and flooring. Because of the highly individual and aesthetic nature of the construction and interior sectors, they were among the first to embrace 3D configuration.

So the sectors that benefit most from 3D configuration are those in which customers, whether businesses or consumers, have many choices. They are also sectors where aesthetics play an important role. A quick look at our cases immediately shows how surprisingly broad the range of industries is.

Umbrosa uses 3D configuration for parasols, Vandersanden brings dream homes to life with a brick generator, and checking out sun protection or shutters in countless variations before clicking “add to cart”? Done.

Individuality is key. That is already true, and it will become even more so in the future. Above all, customers want a product that reflects their choices and personality. Enter customization. A trend that Maatkasten Online spotted early in its sector: their 3D configuration allows customers to put together an entire made-to-measure cabinet or dressing room and immediately order and pay for it. The product is effectively finished before it is even made.

So is 3D configuration mainly useful for more technical or modern sectors? Absolutely not. Think of custom-made clothing: enter your measurements, choose the color, finish and material, and order. Although the cost of broad implementation is still too high for some sectors, the potential is undeniable.

E-commerce and 3D configuration are a perfect match. That is why 3D configuration is more than just a nice-to-have gimmick on your website. It can be the engine that seriously drives up your revenue. On the one hand, it can complement traditional sales methods, such as adding an online shop alongside a physical store. On the other hand, it can transform the entire production and sales chain.

Take the example of Maatkasten Online: what started as a carpenter wanting to use his machines more efficiently evolved into a fully integrated system in which the configurator is directly linked to the production line. In other words: optimal use of machinery, fewer intermediate steps, higher revenue, and a highly individual, customer-focused user experience. What’s not to like?