What's this about?
We partnered up with the design team of Made, to create a launch a campaign for a new home gym concept. The client wanted to launch a "basic" version and a premium version of the product, but had no idea how to portray it. We were asked to create subtle home environments to exhibit the fitness bench in an aesthetic way.
The images were used in brochures and the animations displayed on a big screen, at the international fitness exhibition "FIBO".
We opted for a neutral interior for this one, quite basic with subtle hints of color. The main goal was to let the bench pop out, yet blend well with the environment.
We went for a more luxurious vibe for the premium version. The yellow tones contrast with the green making it very clear that this is another version.
Your animations and visuals were greatly appreciated by the broad audience. We were approached by a lot of professionals and consumers, all hugely enthousiastic !