![Sidem](https://www.nanopixel3d.com/uploads/files/P1955-SIDEM-Visual-content-2023_Overzichtsbeeld-large.jpg)
challenge
Make complexity simple
Sidem is a leading European designer and manufacturer of steering and suspension parts for the car assembly and replacement market in the automotive sector.
But how do you make a rather complex, technical product easily accessible for your customers and new staff, without making your hands dirty touching the greasy, oily parts?
Insert 3D
![](https://www.nanopixel3d.com/uploads/files/P1955-SIDEM-Animatie-Final-V4.00_00_11_21.Still001.jpg)
the impossible can be done
What's impossible in real life, can be done in CGI. Want to open up a car, and look whats under the hood, and zoom in to the level of a tiny rubber band ?
We've got you.
![](https://www.nanopixel3d.com/uploads/files/P1955-SIDEM-Animatie-Final-V4.00_01_02_03.Still002.jpg)
explore
With a product like this, we explored the possibilities of how we could help the customer. Besides product visuals, we created a conceptual yet realistic video. We played around with the parts inside and outside a car in different sceneries, created overviews and close-ups, giving the client freedom in both their marketing campaign and in-house trainings.
![explore](https://www.nanopixel3d.com/uploads/files/P1955-SIDEM-Visual-content-2023_Detailbeeld-large.jpg)
and explode
From car to screw all the way back to car.
Exploded and imploded views help the customer in giving the most detailed trainings and product incentives.