It started back in 2021 when the autosalon was cancelled and couldn’t take place due to the Covid pandemic. Quite a drama for ŠKODA and it’s dealers as it delivers a huge amount of hot leads. Together with DDMC we were asked to come up with a concept that delivered the same WOW-experience while generating as much leads as an online Autosalon.
Contrary to the horizontal digital showrooms of other car brands, we created a virtual scrolling Tower. This was the best decision and experience we learned afterwards as the Tower experience contributed to the best Autosalon results ever and all of this for an extensive smaller budget!
ŠKODA Belgium was elected as worldwide WINNER of the Innovation Award by ŠKODA international during the Importer Of The Year elections.